The other day I was eating a burger and immediately after that I had this thought. I realized that this is probably the mentality of the person who created this brand. Out of pure curiosity, I also looked at the market positioning, and the locations are exactly in areas with a low to middle income level. Is it wrong? Definitely not. We are not here to judge anyone. But it does not really bring any growth contribution to society as a whole. Because, no matter how much we want to believe the opposite, business is never just business.
What we believe, our values, our vision – all are reflected in what we build. What I want to ask you is: Does what I think and do have any effect? What is my contribution to what is happening around me? For those of you who don't know me, my name is Raluca Anghel and I am a person with highly developed intuition and vision, which I have chosen to use actively and consciously in business.
